Location and Facilities optional 1.
Competition I have broken down the competition, product line by product line, following each line's inventory description. The overall competition for the bridal line can be broken down into two: I feel the threat created by Mary Ann's can be easily overcome through good service, great selection, and affordable pricing.
The competition created by the out-of-town shops will be harder to address. Details of how I will deal with each follow the competition descriptions. Mary Ann's Bridal Salon is a very poorly run retail outlet featuring old and outdated stock off the rack.
Most merchandise is sold "as is. Mary Ann's has been in business for 40 years although there have been three different owners.
Overcoming Local Competition Service: Megan's Bridal Boutique will be a cleaner, more attractively designed store offering a variety of guaranteed services at reasonable prices, or in some cases, free services.
A dye job takes about five minutes. Although Mary Ann's provides skilled seamstresses for the alterations, pricing is set by the owner on a per dress basis.
Worse yet, many clients are never told there is a charge at all. Megan's Bridal Boutique will have a published list of charges provided at the time a purchase decision is being made.
There will be no surprises, and the client will know exactly how much to budget for her total expenses. Mary Ann's also has a problem getting special orders in the store in a timely manner.
All special orders are delivered COD and often the cash is not available, resulting in returns and re-orders. Many suppliers will not deliver until prior problems are reconciled, again resulting in delays.
I have found most suppliers have liberal terms and are very willing to work with new accounts. It is only after payment problems occur, and are not resolved, that these shipping problems take place. Megan's Bridal Boutique will be able to get special orders in the store and to the client in a more timely manner by establishing and maintaining good terms with all suppliers.
Mary Ann's's pricing has always been high. The idea on management's part has been to price everything high, then offer a "special deal. I will accomplish this by working with the lower-priced suppliers while maintaining healthy profit margins.
The question of course is, why doesn't Mary Ann's do this already? The following scenario will provide an explanation: After numerous payment problems, Supplier A refused to deal further with Mary Ann's. This time the cost was passed onto the customer.
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Of course sales have dropped off significantly. This is just one specific example. The same type of thing has happened with dozens of other suppliers covering all lines offered by Mary Ann's. I have already established contact with the "Supplier A" types and will be offering these lower priced, good quality lines.
Mary Ann's's stock is old and outdated. In fact, I am asked several times per week if Mary Ann's is a used clothing store these inquiries were made to me while I was an employee there.
Megan's Bridal Boutique's stock will be fresh and new. As stock ages, it will be discounted. If still not sold, it will be taken off the rack and stored, until sidewalk sales, and then the price will be drastically slashed. Anything left after that will be donated to charity or destroyed.
Poor management makes shopping at Appleton Bridals a difficult experience. Customers are treated as a bother instead of as an opportunity. Because of the location, most area people assume the prices are considerably higher in general. Actually, their pricing structure is about the same as other shops in the area and they carry the same lines.
Appleton Bridals can draw very easily from Green Bay and Oshkosh because of the proximity. Clients from all over eastern Wisconsin will travel to this shop based on the location alone.The management plan section of the business plan includes your management team and your human resources needs.
Here's how to write it. Mar 02, · There are seven major sections of a business plan, and each one is a complex document. Read this selection from our business plan tutorial to fully understand these components.
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We ask the questions, you fill in the answers. The marketing strategy part of your business plan will include the market segmentation, competitive analysis and all other selling strategies.
It will require a lot of research. This section may require many pages as well as charts and graphs. Ads, brochures or other marketing materials can be included in the appendix of the business plan. By Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck.
Well-chosen goals and objectives point a new business in the right direction and keep an established company on the right track.
Just think about what football would be without end zones or what the Indianapolis would be without a . This Restaurant Business Plan has been written to use a starting point for developing your own business plan.
You are free to edit and use this business plan and its contents within your organization; however, we do ask that you don't distribute this business plan .