Advertising affects children and commercials influence children which can be seen in their constant demands for products advertised on television. There can be many negative effects of advertising on children if parents are not careful.
According to a survey, teens witness 10, murders, rapes and aggravated assaults per year on TV and four out of five people believe that violence on television directly contributes to the way children view violence.
When children watch TV, they see other made up families, who deal with their problems different from how anyone else would. Children assume that this is how there life should be. They assume that if the strong, invincible heroes are around, the world is a safe place to be where they are free from harm.
TV programs such as these shows also can frighten children too. They may be frightened by the ugly, strong villains. We must teach children that all villains are not scary, powerful or ugly but they do try to fool people, young and old. It is very easy for children to lose their own sense of reality while watching shows that contain violence.
They must be taught otherwise and how to be smart about TV and what they are watching. Some shows are very educational programs designed for children. If children watch these types of shows, they will also try to portray their favourite heroes with no violence.
The age of the child also plays a large factor on how a program teaches these children. The effects of educational programs depend on variables such as: The nature of these kinds of shows and their air times are also problems because then children are able to watch these shows without parental explanation to what they are seeing.
These shows affect adults as well. When children watch TV, they are strongly influenced by racial stereotypes. This has a great affect on a child of that race.
When people of their own race do not appear on television, these children may feel as though they are not important in society.
They may discover that it is hard to find an appropriate role model of their on culture; this can result in a negative effect on their developing self-esteem.
There should be people of all races included in TV programs interacting with each other, rather than shows exclusively of white people or shows exclusively of black people.
Males are typically depicted as being more powerful and competent than females. They are also shown in stereotypical occupations, whereas women are largely portrayed as sex objects.The children of non-TV age did not take advertisements seriously.
They heard commercials on radio, read advertisements in comic books, children's magazines and outdoor posters. On the whole, adults as well as children cared little for advertisements.
The Impact Of Television Advertisements On Children Behavior Marketing Essay.
Print Reference this. TV ads have a lot of impact on children who may resort to blackmailing and nagging their parents to purchase the advertised products. Of all the product categories children like the advertisements of chocolates and snacks and they demand.
The Impact Advertising Has on Children Essay - The Impact Advertising Has on Children Advertising today focuses on specific targeted demographic groups.
There is a direct focus on marketing products to young consumers.
The Negative Impact of Advertising to Children As citizens in the modern world, we are used to being bombarded with over 3, advertisements over the course of our day (American Academy of . Advertisements and commercials are now targeted more on the young viewers; children.
These commercials highly influence the innocent minds of children. Children then demand for the products shown in the commercials.
This can have a . Impact of Advertising on Children; Poor-Norooz (). The research, to analyze the content of television advertisements, especially children, is in Iran. His first TV ads the content of the nine categories of children: toys, safety, education, social hygiene, food, educational materials, refreshments, games and clothing distribution sites.