Hottie hawgs bbq marketing analysis

Chris Vaughan-Jones Successful brands are the most vital assets of a company. Peculiarly, those assets stand for the knowledge made in the minds of consumers for this reason all of the marketing programs executed for those brands. Kotler, This essay compares the similarity and differentness in the brand extension, brand community as well as

Hottie hawgs bbq marketing analysis

The obvious advantage would be the extensive exposure. With Seymour already making progressive in Hottie Hawg BBQ regular market, this could be an opportunity to substantially grow the company. One cost to this alternative is that if Hottie Hawg BBQ focuses on this one job it could lose its stake in other market locations.

One thing that makes the company unique is its ability to travel.

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If the squeeler is always on the road taking supplies back and forth to Colorado, then other ventures would be affected. Accepting the position, but without the consistent travel of the squeeler.

Hottie Hawg BBQ could make some type of partnership with another kitchen in order to make the job possible. Hottie Hawg BBQ could use another kitchen's building and staff in order to produce and store the food and supplies in order to get the job done.

One of the issues with this alternative is that using another kitchen could affect Hottie Hawg BBQ standards.

Hottie hawgs bbq marketing analysis

Not having workers that are vested in the company also means that there is a possibility of having workers who would not take the Hottie Hawg name serious. This could cause mistakes that could tarnish the Hottie Hawg name.

This could give the company time and resources to focus on building a name in its hometown of Atlanta. In contrast to the other alternatives, staying close to home can save wear and tear on the squeeler.

This option can also keep the Hottie Hawg BBQ name within the hands of those who have a vested interest in the company. The main drawback to this alternative is the lack of exposure.

Hottie Hawg BBQ does have to face the reality that until this point most of its exposure has fell into its lap. The Aramark offer is no different. It was all just a matter of being in the right place at the right time. Strategy Recommendations Pursuing the Aramark contract creates the most challenges with respect to implementation.

In addition to the issues discussed in the case, Vaughn would also have to hire additional employees, including a Denver area manager. The most pressing implementation issue involved with not pursuing the contract is that Vaughn now understands the limitations of having only one squeeler.

This may spur him to consider purchasing a second kitchen on wheels. As a fledgling company, licensingZay: destroyed kiffle recipes US cum in your mouth.

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